Vitor Borges - Senior Performance Marketing & Growth Specialist
I help businesses acquire customers through paid media, analytics, attribution, and automation systems that turn marketing into a predictable growth engine.
6+ Years Experience
50+ Businesses Supported
Multiple International Markets
Remote
Personal Brand
Vitor Borges
Senior Performance Marketing & Growth Specialist
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It's about understanding what makes people take action.
Most companies look at marketing through surface-level metrics.
CTR. CPC. CPM. Conversion Rate. ROAS.
Those numbers matter. But they are not the whole story.
Behind every metric, there is human behavior.
Someone clicked because something caught their attention. Someone converted because the message was clear enough. Someone ignored the offer because the promise, timing, or trust was not strong enough.
My work is to connect paid media, analytics, attribution, and automation so companies can understand what is actually happening inside their acquisition system.
Senior support across the systems that influence acquisition quality, measurement, and growth decisions.
Planning, managing, and optimizing acquisition campaigns across platforms such as Google Ads and Meta Ads.
What is included
Expected outcomes
Tracking, measurement, and reporting systems designed to help companies understand what is working and what is not.
What is included
Expected outcomes
Automation systems that reduce manual work and improve lead management, follow-up, and operational efficiency.
What is included
Expected outcomes
Strategic analysis of the full acquisition system to identify what is limiting growth.
What is included
Expected outcomes
Editable case study structures that can be updated once verified client context and results are available.
Problem: Placeholder summary of the business or acquisition issue.
Analysis: Placeholder notes about data, funnel, campaign, or lead quality signals.
Solution: Placeholder description of strategic or operational changes.
Outcome: Editable placeholder for verified qualitative or quantitative results.
Problem: Placeholder summary of the business or acquisition issue.
Analysis: Placeholder notes about data, funnel, campaign, or lead quality signals.
Solution: Placeholder description of strategic or operational changes.
Outcome: Editable placeholder for verified qualitative or quantitative results.
Problem: Placeholder summary of the business or acquisition issue.
Analysis: Placeholder notes about data, funnel, campaign, or lead quality signals.
Solution: Placeholder description of strategic or operational changes.
Outcome: Editable placeholder for verified qualitative or quantitative results.
Problem: Placeholder summary of the business or acquisition issue.
Analysis: Placeholder notes about data, funnel, campaign, or lead quality signals.
Solution: Placeholder description of strategic or operational changes.
Outcome: Editable placeholder for verified qualitative or quantitative results.
I have worked with more than 50 businesses across multiple industries, which helped me understand how acquisition changes depending on the offer, market, sales process, and customer behavior.
A practical operating model for understanding constraints, improving systems, and scaling with more confidence.
Before touching campaigns, I need to understand the offer, customer, sales process, margins, and business model.
I review tracking, attribution, conversion events, dashboards, and campaign data to understand whether decisions are being made with reliable information.
The problem is not always traffic. It can be the creative, landing page, offer, audience, tracking, lead quality, or sales process.
I structure campaigns, tracking, dashboards, and automations to create a clearer and more scalable growth system.
Optimization should come from evidence, not assumptions. I look for patterns, bottlenecks, and opportunities inside the numbers.
Once the system shows consistency, the focus becomes increasing investment in what is already validated.
Creative Strategy
Traffic can amplify a message, but it cannot repair a weak promise, unclear angle, or creative that does not match the buyer's intent.
Analytics
Marketing metrics become more useful when you stop treating them as isolated numbers and start reading them as signals of behavior.
Attribution
Bad attribution does not just affect reporting. It changes budget decisions, campaign priorities, and what a team believes is working.
Lead Generation
More leads are not always better. The real question is whether the acquisition system is attracting people who can become revenue.
Paid Media
A strong click-through rate can hide weak intent, unclear positioning, or a mismatch between curiosity and commercial readiness.
In addition to consulting projects, I am open to remote opportunities with companies and agencies looking for senior performance marketing, paid media, analytics, and growth support.
Whether you're looking to improve acquisition, fix attribution, increase lead quality, or build scalable marketing systems, I'd love to hear about your goals.